Today in sports marketing we learn selling, one of our 7 key functions of marketing. Selling can be direct and indirect depending where you buy the item. Like internet thats indirect selling, but buying something in person is direct selling and it satisty the consumers needs.
In this video its showing us that coke zero tastes just like normal coke, which is giving the consumer to drink more healthy because it tastes like normal coke but has zero calories which helps the consumer wants to buy it.
In this video its pretty much saying you can't go wrong with doritos because the crystal ball works with the free doritos but doesn't work so will with the boss therefore you can't go wrong with doritos.
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