In sports marketing class we are studying marketing information management (mim). Marketing information management is gathering and using information about customers to improve business decision making, like a focus group. A focus group is a group of people who talk and discuss about improving the business or a problem. We did a focus group activity in class which my teacher had 3 differnt sodas and we not knowing which one is which had drank them and had to decide our favorite. In the video i found was a focus group about people discussing health care and other problems.
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