9 Weeks Project

In Sports Marketing class we learned many wonderful things this nine weeks, and i'm here to tell you about everything we learned. The first we learned is the four P's or also known as marketing mix. The marketing mix contains of place, price, promotion, and product. The four P's pretty much describe what businesses do to get there product out there so consumers can buy their product. The first p in the marketing mix or four p's im going to talk to you about is place. Place involves used to make products available to customer. Then another one of the four p's is price. Price is the amount that customers pay for products, so in other words its the price that you buy the item for. Product is another one of the four p's, its probably the most important one. Product is what a business offers customers to satisfy needs. Also last but not least is promotion. Promotion describes ways to encourage the customers to purchase products and increase customer satisfaction.. Now another subject we learned in sports marketing class is the seven key functions of marketing, these seven keys all work together for a business to work its interdependent. The seven keys are product/service management, distribution, selling, marketing-information management, financing, price, and promotion. Distribution is how the company gets there product out there and also safely. The next one would be financing, financing is when a company offers a way to pay for a product. Selling is also another one, selling is how they sell it to you it can be direct or indirect, direct is when the person selling you to in person and indirect is like buying on the internet. Also promotion, promotion is something a company does to get people to buy their product. Price is the amount of money the customer pays for an item. Marketing-information management is when people get together and research on how to get the company’s product to sell, the main word is research. Last but not least is product/service management, product/service management is what a company services or how the product satisfy the consumer. The last thing we learned in sports marketing is STP. The s in STP is segment. Segment is the groups of customers who have similar buying needs. The t in STP in target, target is one of the groups of segments they focus on to sell to. And the P in STP is Position, position is what they do to get that customer to buy that product. This is pretty much everything we learned in the last nine weeks, I hoped you enjoy, I had a blast in sports marketing.